OIC is an Integrated Communications Agency with a Brand Focus. Traditional agencies are designed to push traditional information through traditional channels to a traditional customer base. But brands have to live in a broader context—one where customers have a stake in the brand conversation. Today, community is a critical piece of a customer experience. Customers are validating purchasing decisions with other customers. They are expecting more clarity, consistency and community outreach from the brands they spend time and money with. Not all agencies are equipped to flourish in this environment—so we created a new kind of agency. Learn more about OIC at our website: http://www.oicweb.com.