Objectified is a film about product design. The documentary by Gary Hustwit, who also directed Helvetica, is a passionate look at the designers desire to create objects so perfect they seem almost inevitable. Early in the film former Braun Chief of Design Detier Rams states one of his 10 principles of design “Good design is as little design as possible.” Gary takes the viewer into conversations with the luminaries of product design. There is a segment in Apple design studio with Jonathan Ive. Design firm IDEO takes the audience through a brainstorming session on a tooth brush design. Smart design reminisces the creating of the Good Grips handle from a bicycle grip. In one segment Andrew Blauvelt head of design at the Walker Design Center reveals why Japanese tooth picks are only sharp on one end.
Gary is an independent film maker. It is amazing what one man with a loptop and camera can do with a credit card. See this movie.
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